Our Mission is to Encourage, Inspire and Motivate others with the phrases on our clothing apparel and accessories. While providing great products and services.  Believing it’s in you is part of the battle, having a constant reminder that you have everything you need to succeed already  is very important. Faith, courage, strength and believing in yourself will get you where you want to go. No matter your background, age, color, situation or condition, we all have a life worth fulfilling to our fullest potential. It's a mindset you must have: I Refuse to Give In, Give Up, Give Out.